Traditional Business Intelligence programs struggle to keep pace with fast-growing marketing teams. While marketing professionals are rapidly advancing their data skills, access to data remains locked behind long lead times in highly-curated data warehouses, marts, and cubes. Don't let your vision pile up in a project backlog.
Leaders are breaking through barriers of project-based planning to foster analytics programs that can continuously deliver value. As incredible communicatiors, they leverage collaborative technology and solid DevOps to not simply connect marketing and technology teams but mix them together, permanently.
Encrypting your database, defining roles, masking PII, and defining ownership are just a few ways to lay the ground work for a stable evolution of your data platform. Don't let security features fall behind in the backlog of your analytics program only to appear later with an inconvenient priority and urgency.
Communicate the impact. Respond to an incident. Define the metric. Deploy the change. These are all actions confidently executed in an analytics program with a culture of taking ownership of results and expectations. From campaign managers to engineers, quality demands preparedness. When we know our job, trust our data, and feel like a partner, we are prepared to meet any challenge.